The former president is urging voters to treat the midterms as if he’s on the ballot, aiming to boost Republican turnout in tight races while acknowledging the challenge of maintaining Congress.

With his national approval hovering around the high 30s, strategists are shifting to spotlight his accomplishments in ads and messaging to energize supporters.

Analysts warn that tying too closely to an unpopular figure could alienate independents and complicate appeals to moderates and swing voters.

Party memory of the 2018 GOP losses looms, underscoring concerns about holding or expanding control in the House.

Strategists debate whether to emphasize fundraising for individual contests or to center messaging on Trump’s record, amid doubts about voters’ awareness of his achievements.

Economic headwinds, such as inflation and energy prices tied to foreign conflicts, continue to dampen Trump’s economic appeal and overall popularity.

The White House has rolled out material highlighting recent wins, while allied groups plan TV ads that stress Trump’s record to bolster competitive races.

Republicans aim to mobilize Trump supporters to counter Democratic enthusiasm and independent leanings in the current political climate.

Experts caution that reviving a Trump-centric coalition is uncertain given his approval ratings and the difficulty of courting independents.

Republicans seek to recreate the 2024 coalition to drive midterm turnout, but risk a backlash if the strategy seems to hinge on an unpopular figure.

House Speaker Mike Johnson channels the message that Trump’s agenda is effectively on the ballot, even without his name on the ballot, to rally voters.

Trump has been active at GOP events nationwide, including appearances at RNC gatherings in California and Texas, pushing the turnout storyline.