LG Electronics is expanding its AI Home ecosystem at IFA 2026 in Berlin with the theme Innovation in tune with you, showcasing how connected appliances, spaces, and services enable personalized convenience and energy efficiency.

LG introduced the autonomous AI agent ThinQ Claw within ThinQ ON, enabling chat-based interaction, lifestyle-pattern awareness, proactive function execution, and remote appliance control via chat, with potential future integration to web search and calendars.

The event presents two experiences for different audiences—the Beauty Hub for consumers and the Retail Innovation Zone for industry professionals—highlighting shifting consumer needs and business implications.

The AI Home zone centers on LG ThinQ On as the AI home hub and LG ThinQ as the AI home platform, featuring real-life room setups to demonstrate personalized AI functions.

Observers note intensified participation from Chinese firms at IFA, signaling competitive pressure and faster innovation cycles, while experts say technical leadership alone isn’t enough for Korea.

Technical notes reference capacity comparisons, one-hour cycle timing, EU energy efficiency context, and public data backing for UltraGear monitor claims.

IFA positions itself as a combined B2B and B2C platform where manufacturers engage distributors, media, and end users in a single venue, reinforcing its status as a global tech showcase.

The expo is expected to draw more than 220,000 visitors from 140 countries, with strong buyer engagement and a high share of purchasing decision-makers, signaling potential orders and competitive dynamics.

Chinese exhibitors are set for a robotics push at IFA, with about 900 Chinese exhibitors among roughly 1,900 brands, including Unitree, AgiBot, TCL, Hisense, and Xiaomi, showcasing humanoid robots and AI robotics across multiple stages.

Robotics focus emphasizes humanoid and service robots with a record-high Chinese participation and emphasis on AI-driven physical capabilities and real-world applications.

The expo includes a private business partner consultation space to engage local retailers and business customers, expanding commercial opportunities in Europe.

Samsung’s broader IFA participation includes moving some events to downtown Berlin and serving as main sponsor of the IFA Creator Hub, signaling diversified formats beyond traditional booths.