ReBid announces the integration of ChatGPT Ads activation and analytics into its Agentic AI-powered marketing platform, enabling management of ChatGPT advertising alongside other digital channels.

Founder and CEO Rajiv Dingra emphasizes transparency, measurement, and the expanding role of AI in consumer discovery and decision-making.

The platform follows a continuous Plan → Activate → Analyse → Optimize loop, enabling a connected approach to media execution and intelligence and illustrating how AI-led channels contribute to business outcomes.

OpenAI reports rapid growth for ChatGPT Ads, with over a $1 billion annualized revenue run rate and availability in more than 40 countries as of August 31, expanding self-service access to India, Europe, the Middle East and North Africa.

On August 31, OpenAI announced that ChatGPT ads can be purchased directly through Ads Manager across India, Europe, the Middle East and North Africa, broadening advertiser access.

ReBid lists current and emerging channels supported by its platform and highlights partnerships with brands including PNB Housing, Apollo Pharmacy, Axis Bank, Xiaomi, Forever New, Vero Moda, Jack & Jones and Axis Securities.

Brands such as PNB Housing, Apollo Pharmacy, Axis Bank, Xiaomi, Forever New, Vero Moda, Jack & Jones and Axis Securities are cited as clients benefiting from the platform integration.

OpenAI states that ChatGPT ads are shown separately from responses and do not influence the model’s answers, with conversion measurement tools being added to track purchases, registrations, and leads from ad interactions.

Advertisers do not access users’ chats, chat histories, memories, or personally identifiable information through the advertising system.

OpenAI’s Ads Manager provides metrics such as impressions, clicks, spend, CTR, average CPC, average CPM, and conversions where configured; ChatGPT ads are currently shown separately from the assistant’s responses and are available to eligible users on advertising-supported plans.

The integration is framed as a unified solution for activation, analysis, and optimization, reducing the need to manage each channel separately.