Douyin is testing an AI Workshop that embeds interactive AI cards directly into the home page feed, letting users access tools via Interest Cards without leaving the app, and offering incentives for creators as part of a shift toward distributed AI apps that ride on public feed traffic.

The central thesis is that whoever maximizes user scenarios and attention entry points—whether through feeds, notes, or ecosystem-specific listings—will lead in the distribution of next-generation AI apps.

Tencent, Xiaohongshu, and Bilibili are pursuing parallel strategies: Tencent is pushing Xiaowei mini-tools and a one-click app generation on Tusi with a paid, streamlined listing on Yingyongbao; Xiaohongshu enables AI tools under notes via Builder Hub; and Bilibili is testing a Toy platform for publishing interactive works.

Industry-wide trend positions AI office platforms like Doubao and Buddy as evolving app stores, where third-party capabilities come as on-demand modules rather than traditional installable apps, changing how users discover and invoke tools.

A core driver across platforms is opening up public-domain traffic exits for AI applications, creating easier creation-to-distribution loops and broader reach beyond niche developer circles.

Douyin aims to leverage its vast, highly engaged short-video audience to boost interaction with interactive AI content, addressing the lack of public traffic exits for AI apps and enabling cross-format diffusion via short videos that showcase interactive tools.

Industry context shows Douyin already commands a large share of user time among top apps, suggesting that embedding AI apps into information feeds could redefine distribution economics and user acquisition for lightweight, scenario-based tools.

Xiaohongshu and Bilibili emphasize ‘grass-planting’ traffic by integrating AI tools into content ecosystems, driving tool usage through notes and videos and creating a closed loop from content creation to tool experience.