Sessions will explore how creative businesses can stay sustainable amid rapid technological change, offering networking opportunities and actionable insights.

JAX District in Diriyah hosts the festival, continuing its role as a hub for art, design, media and crafts and expanding collaborations regionally and internationally.

Now in its second year at JAX District, the festival reinforces Saudi Arabia’s growing arts, culture and creative sectors and aims to foster regional and international partnerships.

The Creative Summit brings a long track record, having previously generated over 280 million digital impressions and drawn thousands of speakers, with last year’s Riyadh edition attracting about 21,000 visitors.

The event’s broad reach and high attendance underscore its role as a major platform for the creative industry in the region.

The Creative Summit will host practical, actionable discussions and hands-on sessions on integrating AI into creative workflows, with an emphasis on sustainability and real-world business solutions rather than speculative futurism.

The theme Behind Every Intelligence… Is A Human centers on weaving AI into creative work while keeping human intuition, experience and storytelling at the core of creativity.

The 2026 Creative Summit runs October 3–5 in Riyadh at JAX District, with a focus on AI’s impact on the creative industries and the centrality of human creativity.

This year’s program emphasizes practical AI uses in creative work, sustainability and business development, as the sector undergoes rapid technological change.

A key focus is AI’s role across the production process—from idea generation to content creation—while highlighting the irreplaceable value of human intuition and creativity.

The program aims to connect local talent with regional and global industry leaders, concentrating on practical AI applications in creativity, sustainability and real-world business solutions.

Organizers aim to move from theoretical AI discussions to practical conversations about how AI already changes creative work and which human elements remain essential.