Kylie Jenner teamed up with Meta to design a new line of Meta AI glasses that fuse fashion with hands-free AI functionality, expanding Meta’s celebrity-backed wearable strategy.

Meta is broadening its AI glasses lineup with additional styles and features, and is also releasing camera-free AI glasses in response to privacy concerns surrounding wearable cameras.

The Kylie Jenner Meta Glasses come in multiple colors and are marketed as both fashion accessories and AI-powered devices.

Beyond sunglasses, the glasses include a built-in camera, microphones, and speakers to enable hands-free photos, videos, and AI interactions, with a launch price of $399.

The device runs Meta AI, enabling users to converse with an AI agent hands-free, ask questions, make calls, play music, and interact with their surroundings.

A distinctive feature lets the AI be voiced by Kylie Jenner, using customized prompts and greetings like her signature “Rise and shine.”