Fatura's extensive network of over 626 wholesalers is projected to significantly contribute to MaxAB's revenue, with expectations that it will account for approximately 25% of the company's revenue in Egypt by the end of 2025.

The acquisition is anticipated to drive substantial revenue growth and operational efficiency over the next 12 to 18 months, enhancing MaxAB-Wasoko's market presence.

As part of the acquisition deal, EFG Finance will take a minority equity stake in MaxAB-Wasoko and secure a seat on its board, reinforcing its commitment to the retail and fintech sectors.

This strategic acquisition follows a successful merger that enabled MaxAB-Wasoko to expand its operations into several countries, including Kenya, Rwanda, Tanzania, Egypt, and Morocco.

MaxAB-Wasoko, a prominent African retail e-commerce super app formed from the merger of Wasoko and MaxAB in August 2024, has acquired Egypt's Fatura to bolster B2B commerce and fintech across the continent.

The integration of Fatura is expected to enhance operational efficiency and broaden product offerings for retailers, particularly in a fragmented supply chain environment.

Retailers utilizing the platform will benefit from improved inventory restocking capabilities within 24 hours and access to embedded financing solutions.

Aladdin ElAfifi, CEO of EFG Finance, expressed enthusiasm about the partnership with MaxAB-Wasoko, highlighting its potential to innovate and reshape the retail and supply chain sectors.

The collaboration aims to create a tech-enabled ecosystem that empowers retailers and improves supply chain efficiency throughout Africa.

MaxAB-Wasoko is committed to supporting underserved merchants by providing access to quality goods, competitive pricing, and integrated financial services through a mobile-first app.

Fatura's asset-light marketplace model aligns seamlessly with MaxAB-Wasoko's robust supply chain, further enhancing product offerings and financial service access for retailers.

MaxAB Payments is projected to process transactions worth 10 billion Egyptian pounds (approximately $207 million) by the end of 2025, aligning with Egypt's Vision 2030 for enhanced digital financial inclusion.