Data Visualization, integrated into Insights Agent, converts open-ended feedback into quantitative visuals with theme frequency and strength, AI-assisted clustering, and representative quotes to drive storytelling and stakeholder buy-in, replacing manual coding and slide-building.

A Q4 2025 release introduces major AI innovations following the Voxco merger, designed to accelerate research-to-answer cycles across the full lifecycle.

Discuss reiterates its aim to move from curiosity to clarity at scale, noting that Virtual Personas, Interview Agent enhancements, and Data Visualization collectively shorten the path to actionable insights.

Discuss, now strengthened by its Voxco merger, plans to scale both qualitative and quantitative workflows in 2026, enabling faster, more rigorous insights for global brands and agencies across research processes.

Daniel Graff-Radford, Discuss CEO, says the new capabilities bring researchers closer to human understanding while speeding decision-making.

Virtual Personas (Beta) offer a dynamic, customizable layer grounded in past qualitative inputs and current market context to stress-test concepts, identify friction points, speed planning, and enable broader participation, adapting with new information to stay aligned with evolving behaviors.

Initially, Virtual Personas provide a bridge between raw intuition and formal studies, allowing teams to explore ideas with more context and less guesswork.

Virtual Personas are designed to be dynamic and adaptable, updating as new data arrives to reflect emerging behaviors and avoid stale assumptions.

The innovations aim to turn curiosity into actionable insights at scale, speeding the move from questions to answers across the research lifecycle.

Interview Agent enhancements expand moderator voice and tone customization, probing depth, and instruction sets, enabling seamless AI-led interviews across open-ended, multiple-choice, and stimuli-based responses, supporting 24/7 studies across time zones.

These Interview Agent enhancements broaden use cases and customization, allowing researchers to control moderator style and depth for continuous, cross-time-zone data collection.

Discuss states the platform now blends AI Agents, human-led options, and mixed quant/open-ended analysis to deliver end-to-end market insights for over 100 countries, emphasizing rapid learnings and blended approaches.