OpenAI's new AI video generator, Sora, is attracting attention from prominent Hollywood figures.

OpenAI executives, including CEO Sam Altman and COO Brad Lightcap, are engaging with industry professionals about Sora's applications.

There is concern over how Sora may disrupt traditional roles and functions within the film industry, particularly regarding unions for writers and actors.

OpenAI is currently dealing with copyright infringement lawsuits alleging unauthorized training of Sora with artists' copyrighted material.

Critics have labeled OpenAI's approach as 'artistwashing', suggesting the company is downplaying the legal and ethical implications of Sora's development and use.

The integration of Sora into Hollywood is met with both excitement and apprehension, signaling a potential upheaval in the industry.