Apple's robotics division is now focusing on developing personal home robots instead of the Apple Car.

The team, under John Giannandrea's leadership, is exploring a mobile robot that can follow users and a smart display robot for improved video interaction.

The project is in the early stages, involving Apple's hardware engineering and AI divisions, signaling serious investment in robotics.

Apple is hiring for robotics roles, indicating a long-term commitment to this strategic pivot.

Challenges include the complexity of navigation and manipulation in home environments, a hurdle that has impeded the success of advanced robots beyond vacuums.

While Apple's home robot market entry is not confirmed, the industry anticipates possible revelations at the upcoming WWDC event.

Competitors like Amazon and Samsung have already introduced home robots, positioning Apple's potential move as a significant step into a new market.