Adobe at NAB 2024 unveils plans to integrate generative AI tools into Premiere Pro, enhancing video editing capabilities with features such as object removal/addition and generative b-roll.

Premiere Pro will support third-party AI models, including those from OpenAI's Sora, Runway, and Pika Labs, ensuring a broad AI ecosystem and promoting content transparency with labeled AI-generated content.

Adobe's AI-powered audio workflows in Premiere Pro are now generally available, offering users new features like interactive fade handles and audio category tagging for a more intuitive audio editing experience.

The Acrobat AI Assistant has been launched for efficient PDF interaction, featuring a chatbot interface for quick information retrieval, and is available for subscription with early access pricing until June 5.

Adobe is expanding its AI capabilities with the introduction of Generative Extend, smart selection and tracking tools, and a text to video feature in Premiere Pro, slated for release later in 2024.