Apple's iPhone Sales Dip 19% in China, Faces Rising Rivals and Legal Woes
April 24, 2024
Apple Inc.'s iPhone sales fell by 19% in China during Q1 2024, dropping to third place behind vivo and HONOR with a market share of 15.7%.
The sales decline was mainly due to heightened competition from Huawei and other local brands.
Apple responded with discount campaigns and subsidies on certain models, but faced criticism from Chinese consumers.
The tech giant plans a second-quarter comeback with new color options for iPhones and aggressive sales strategies.
Apple is exploring the integration of AI features in devices to recover market share in China.
The company is also expanding its supply chain to Vietnam and India amidst legal challenges in Europe and the US.
Investors remain focused on Apple's strategies to maintain market share and innovation with the upcoming fall handset releases.
Apple's sales dip in China occurred despite the Chinese New Year, a traditionally high consumption period, and included discount offerings in January.
Summary based on 14 sources
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Sources

New York Post • Apr 23, 2024
Apple's iPhone sales in China plummet nearly 20% in first quarter -- worst since 2020
The Hindu • Apr 24, 2024
Apple’s sales drop in China as Huawei makes a comeback in the premium segment
PYMNTS.com • Apr 24, 2024
Apple Cut iPhone Prices in China, but Consumers Didn’t Bite
CNA • Apr 23, 2024
Apple's Q1 smartphone shipments in China tumble 19%, data shows