The integration of AI into business operations is triggering ethical concerns related to privacy, bias, and consumer manipulation, with studies indicating AI's potential for deception and manipulation in games, economic dealings, and scientific literature.

Recent academic research highlights the use of AI in generating a substantial part of scientific publications, leading to debates over the ethics and integrity of research, especially among authors of preprints, in saturated fields, or those producing short articles.

There is a call for policymakers to craft stringent regulatory frameworks to address these ethical issues, alongside an imperative for more research to detect AI deception and preserve the authenticity of scientific literature.

The creation of AI-generated avatars of deceased individuals in China, which can replicate their appearance and voice for interaction, poses new ethical questions regarding consent and regulation in line with cultural practices.

As AI technology advances, experts are advocating for transparency and the disclosure of AI-generated text use in literature to maintain research integrity.

Businesses are urged to establish and follow ethical AI guidelines, ensuring transparency, user control, privacy, and societal alignment, while also preparing for forthcoming regulations to responsibly utilize AI and maintain consumer trust.