IHG and Google Cloud Revolutionize Travel Planning with AI-Powered App Enhancements

June 3, 2024
IHG and Google Cloud Revolutionize Travel Planning with AI-Powered App Enhancements
  • InterContinental Hotels Group (IHG) and Google Cloud are expanding their partnership to enhance customer experiences through the IHG One Rewards mobile app.

  • Using Google Cloud's AI technology, IHG will introduce a travel planning feature powered by GenAI, offering personalized recommendations for over 6,000 IHG hotels worldwide.

  • The new Trip Planner within the app will allow users to build itineraries, book hotels, and receive tailored suggestions, such as nearby dining options or pet-friendly accommodations.

  • Google Cloud's AI platform, Vertex AI, and Gemini models will be utilized to develop the Travel Planner, following IHG's decision to migrate data to Google Cloud in 2022.

  • The collaboration aims to create a more dynamic digital guest experience while increasing customer loyalty and engagement.

  • The tool will provide valuable information and personalized responses based on IHG's data and Google's vast resources, with plans for continuous upgrades and third-party integrations.

  • The partnership with Google Cloud ensures data security, compliance, and ethical AI practices, allowing IHG to maintain control over its data.

  • IHG has invested over $300 million in technology platforms, including the revamped One Rewards app, new websites for its brands, and cloud-based data analytics.

  • These investments have driven revenue growth in North America and Europe, with a focus on continued technology innovation and refinement to enhance guest experiences across its properties.

Summary based on 1 source

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