InterContinental Hotels Group (IHG) and Google Cloud are expanding their partnership to enhance customer experiences through the IHG One Rewards mobile app.

Using Google Cloud's AI technology, IHG will introduce a travel planning feature powered by GenAI, offering personalized recommendations for over 6,000 IHG hotels worldwide.

The new Trip Planner within the app will allow users to build itineraries, book hotels, and receive tailored suggestions, such as nearby dining options or pet-friendly accommodations.

Google Cloud's AI platform, Vertex AI, and Gemini models will be utilized to develop the Travel Planner, following IHG's decision to migrate data to Google Cloud in 2022.

The collaboration aims to create a more dynamic digital guest experience while increasing customer loyalty and engagement.

The tool will provide valuable information and personalized responses based on IHG's data and Google's vast resources, with plans for continuous upgrades and third-party integrations.

The partnership with Google Cloud ensures data security, compliance, and ethical AI practices, allowing IHG to maintain control over its data.

IHG has invested over $300 million in technology platforms, including the revamped One Rewards app, new websites for its brands, and cloud-based data analytics.

These investments have driven revenue growth in North America and Europe, with a focus on continued technology innovation and refinement to enhance guest experiences across its properties.