Video Game Actors Strike: SAG-AFTRA Secures AI Safeguards Deal Amid Industry Divide

September 5, 2024
Video Game Actors Strike: SAG-AFTRA Secures AI Safeguards Deal Amid Industry Divide
  • In a notable development, SAG-AFTRA has signed a deal with Lightspeed L.A. to produce content under an Interim Interactive Media Agreement, allowing actors to work on specific projects during the strike.

  • The new agreement covers both current and future games from Lightspeed L.A., including their anticipated title 'Last Sentinel.'

  • Negotiations for a new contract have been ongoing since October 2022, with AI protections being the primary unresolved issue.

  • Despite SAG-AFTRA's claims regarding the need for reasonable AI protections, a spokesperson for video game companies stated that they have proposed terms to safeguard performers' rights.

  • SAG-AFTRA has faced challenges in securing comprehensive protections for all performers, especially motion capture actors, against potential loopholes regarding likeness rights.

  • The union is demanding that producers obtain consent from performers before using AI to replicate their voices, movements, or likenesses.

  • Concerns have been raised about the ease of replicating voice and movement in video games, which increases the risk of AI replacement for performers.

  • While over 50 video game companies have reached agreements with SAG-AFTRA, negotiations with major studios like Activision and Disney remain stalled.

  • The ongoing strike reflects a significant divide within the industry, as many companies are willing to accept the union's terms while others continue to resist.

  • Since late July 2023, SAG-AFTRA members have been on strike, primarily focusing on securing better protections against the use of artificial intelligence in video game production.

  • The strike has seen thousands of video game actors demanding improved safeguards against AI's impact on their work, particularly concerning voice and motion capture.

  • This agreement exempts the games developed under it from the strike, enabling actors to continue their work while negotiations are ongoing.

Summary based on 18 sources


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