Zuckerberg emphasized that content on these platforms could be AI-generated, AI-summarized, or curated from existing material by AI, reflecting a significant shift in content creation.

Zuckerberg described this shift as a natural evolution in content delivery, indicating that while Meta is currently testing AI content integration, the exact implementations are still being explored.

Zuckerberg also highlighted the success of Meta's Llama large language model, which supports over 500 million monthly users through products like the Meta AI chatbot and is expected to integrate further with Meta's business tools.

Historically, Facebook's content recommendations have evolved from prioritizing posts from friends and family to an engagement-based algorithm that promotes creators and influencers based on user signals.

Susan Li, Meta's CFO, reported promising outcomes from these AI-driven ad tools, highlighting a significant adoption rate among advertisers utilizing these features.

An illustrative example of this trend is a fictional restaurant account on Instagram that gained followers despite being entirely fabricated, showcasing the potential for misleading AI content to engage users.

During Meta's third quarter earnings call on October 30, 2024, CEO Mark Zuckerberg announced that platforms like Facebook and Instagram will soon introduce a new category of content, including AI-generated or summarized posts, aimed at enhancing user experiences.

The company's recommendation algorithm has played a crucial role in the virality of AI-generated content, often prioritizing engagement over personal connections in users' feeds.

AI-generated content, sometimes referred to as 'AI slop', is becoming increasingly common on Facebook, featuring bizarre images designed to go viral and generate revenue for creators through engagement.

Llama is anticipated to have an increasing presence across Meta's services, providing tools for business customers and advertisers.

This strategic shift has already shown positive results, with an 8% increase in time spent on Facebook and a 6% increase on Instagram, demonstrating the effectiveness of AI content in retaining users.

Meta's advertising strategy has also evolved, with over 1 million businesses creating more than 15 million ads monthly using generative AI tools, which are designed to customize ads for improved performance.