A team from Google DeepMind has developed an innovative AI system capable of creating highly accurate simulations of individual personalities after conducting just a two-hour interview with participants.

To train this system, the research team interviewed 1,000 participants, aiming to revolutionize sociology by making research faster, cheaper, and more precise.

Following the interview, the simulated personality is tested against the original person by asking the same questions, achieving an impressive accuracy rate of approximately 85%.

This technology, known as 'personality agents', can effectively mimic a person's thought processes and decision-making.

These personality agents differ from current AI assistants and have the potential to enhance the functionality of work agents and personal robots in the future.

The technology has promising applications in marketing and behavioral studies, allowing researchers to simulate responses without the need for extensive interviews.

The researchers propose that the insights gained from these interviews could replace conventional surveys, making sociological research more efficient and widespread.

The study's findings are available in a preprint journal, indicating ongoing research in this innovative field.

The researchers emphasize that their goal is to facilitate sociology research rather than replace human interaction, as traditional survey methods are often time-consuming and costly.

However, experts caution about the psychological implications of having a digital version of oneself that can interact with others, highlighting risks of emotional harm or manipulation.

Significant ethical concerns also arise regarding consent and the potential for misuse in targeted advertising or political campaigns.

Overall, this development represents a breakthrough in understanding human behavior on a massive scale, with the potential to transform various fields.