Glance has teamed up with Google Cloud to integrate generative AI into smartphone lock screens and TV ambient displays, significantly enhancing user experiences.

One of the standout features will enable users to upload images, which will be analyzed to provide personalized content for their lock screens, assisting in real-time purchase decisions.

The Glance AI platform is set to launch first in the U.S., aiming to transform smartphones into AI-enabled devices with advanced content and commerce capabilities.

Naveen Tewari, co-founder of Glance, previously founded InMobi and has secured substantial investments from Google and Mukesh Ambani, valuing Glance at over $1 billion in 2022.

This partnership not only strengthens Google's investment in India, a rapidly growing market, but also positions the company to enhance its AI capabilities amid increasing competition from emerging startups.

Glance operates under InMobi and is backed by notable investors including Jio Platforms and Google, with its headquarters located in Singapore.

Piyush Shah, Glance’s president and COO, highlighted that the alliance aims to create sustainable business models in generative AI.

The collaboration is expected to redefine user engagement on digital surfaces, seamlessly merging creativity, content, and commerce.

Glance has tested its innovative features in the U.S. with nearly 100,000 users, collaborating with various retailers and telecom providers.

This initiative marks a significant shift towards AI-powered commerce, positioning Glance as a leader in this emerging market.

The company aims to create a personalized internet experience by integrating real-time updates on various topics into users' lock screens.

The integration will transform lock screens into interactive centers for digital experiences, combining news, sports, games, entertainment, and shopping through generative AI.