The launch marks the culmination of a 12-month AI development program that has transformed various marketing processes, aligning with The Brandtech Group's expertise in generative AI since 2018.

The platform empowers brands to focus on strategy rather than data entry, allowing marketing teams to leverage insights effectively, as highlighted by Jellyfish partner Jeff Matisoff.

Jellyfish has unveiled a new AI-powered media in-housing platform as part of a comprehensive rebranding initiative that features updated visuals and a fresh tagline.

Key benefits of the platform include a 65% reduction in campaign launch time, a 22% decrease in infrastructure costs, and a 30% improvement in campaign performance, all achieved through automated, error-free execution.

This innovative platform integrates proprietary tools, including the Media Ops Agent, which provides marketers with an end-to-end solution for automating media research, evaluation, content strategy, and activation in-house.

Campaigns are continuously optimized every two hours to ensure they remain within budget and enhance performance, demonstrating the platform's commitment to efficiency.

In the past year, Jellyfish has produced 235,000 pieces of content for top advertisers, achieving production times that are 62% faster and costs that are 55% lower than traditional methods.

The AI agents function similarly to junior media buyers, automating tasks such as organizing data and setting up reporting dashboards, which previously took weeks to complete.

With 80% of members from the Association of National Advertisers reportedly having in-house agencies, the demand for in-house media capabilities is on the rise, and AI is expected to drive this trend further.

Jellyfish's in-housing initiatives are bolstered by an extensive training program offering over 250 courses, including new content on generative AI introduced in the past year.

CEO Nick Emery emphasized the company's dedication to speed, insight, and innovation through AI-driven marketing strategies, reflecting a blend of creativity and technology.

The platform also features advanced marketing mix modeling tools that assist in analyzing marketing contributions to key performance indicators, aiding in macro budget decisions.