Thomas Jensen, CEO of Milestone, expressed confidence in the cultural compatibility and technological synergy between the two companies, emphasizing the strategic importance of acquiring experts like Brighter AI.

This technology not only enhances privacy protections but also ensures regulatory-compliant data anonymization, allowing video data to be utilized in AI training.

This acquisition is pivotal for Project Hafnia, Milestone's recently announced initiative aimed at creating a data library and AI model training tool, where Brighter AI's technology will play a fundamental role.

The acquisition addresses global concerns regarding data privacy in AI, particularly in the context of video data, which often contains sensitive personal information.

Brighter AI, which employs 24 staff members, will continue to operate as a separate business area within Milestone, maintaining its focus on privacy-preserving video technology.

Milestone Systems, part of the Canon Group since 2014, is collaborating with Nvidia on Project Hafnia, which aims to enhance the traceability of video training data by incorporating Brighter AI's technology.

While the terms of the acquisition have not been disclosed, the collaboration is expected to yield significant advancements in the field of responsible AI.

Earlier this year, Brighter AI's technology was showcased by German Federal Digital Minister Volker Wissing during the opening of an AI center in Berlin, highlighting its significance in the tech landscape.

The merger strengthens Europe's competitive position in the global AI landscape by combining two pioneers focused on ethical AI development, reinforcing Milestone's leadership in responsible technology.

Marian Gläser, co-founder of Brighter AI, highlighted the alignment of their mission with Milestone's vision for responsible video technology, expressing excitement about scaling their privacy-preserving solutions globally.

Milestone Systems has acquired Brighter AI, a Berlin-based company renowned for its advanced deep learning technology that specializes in anonymizing video data.

Founded in 2017 by Marian and Patrick Kern, Brighter AI has gained recognition for its Deep Natural Anonymization technology, which effectively generates synthetic replacements for personal identifiers such as faces.