Anthropic has launched a new premium subscription plan for its AI chatbot Claude, called the 'Max' plan, targeting power users willing to pay up to $200 per month.

The Max plan provides priority access during peak times and early access to new features, significantly increasing the usage limits compared to existing plans.

While the $100 plan allows users to send five times more queries than the current $18-per-month Pro plan, the $200 plan offers an impressive twenty times the usage.

These developments highlight Anthropic's strategy to enhance its competitive position in the rapidly evolving AI market by focusing on advanced capabilities and a sustainable business model.

Anthropic's customer base includes notable companies such as Zoom, Snowflake, Pfizer, and Novo Nordisk, indicating broad adoption of their AI technology.

The introduction of the Max plan reflects Anthropic's commitment to adapting its offerings to meet the growing demand for powerful and flexible AI tools across various sectors.

Scott White, Anthropic's product lead, noted that the Max plan was developed in response to customer feedback from professionals who frequently hit usage limits while integrating Claude into their workflows.

Unlike some competitors, Anthropic does not currently offer an unlimited usage plan for Claude, which differentiates it in the market.

The emergence of premium tiers signals a maturing AI market, where tailored offerings cater to distinct user segments, paralleling historical trends in enterprise software development.

In March 2025, Anthropic raised $3.5 billion, achieving a post-money valuation of $61.5 billion, reflecting strong investor interest in advanced AI technologies.

The launch of the Max plan is seen as a strategic effort to attract more users and developers by making Anthropic's AI technology more accessible.

Currently, Pro users can send at least 45 messages to Claude within a five-hour period, showcasing the platform's capabilities.