The Academy of Motion Picture Arts and Sciences has officially declared that films produced with generative AI tools are now eligible for Oscars, signaling a major acceptance of AI's role in the filmmaking process.

Despite this acceptance, the Academy's new policy emphasizes that AI will not influence the nomination process, underscoring the importance of human creativity in filmmaking.

This decision comes in the wake of controversies from the previous awards season, particularly regarding the film 'The Brutalist,' which faced criticism for using AI to modify performances and design elements.

Concerns about AI's impact on the industry have been voiced by actors and screenwriters, especially during the recent Hollywood strikes, with fears that AI could replace human jobs.

Actress Susan Sarandon highlighted ethical issues, expressing worries about AI potentially manipulating her likeness without consent.

Screenwriters are particularly apprehensive that studios may turn to AI tools like ChatGPT to cut costs, which could marginalize human writers during script development.

The Academy's new guidelines, developed by its Science and Technology Council, reflect the ongoing evolution of the entertainment industry influenced by technological advancements.

Despite the advancements, many industry professionals remain skeptical about AI's ability to produce award-winning content, arguing that current tools lack the emotional depth and nuance required for impactful storytelling.

Importantly, these guidelines do not impose restrictions on AI use in filmmaking, allowing for broad integration of AI technologies throughout the production process.

New agreements between unions and studios have established rules for AI usage, including the necessity for consent in creating digital replicas and clarifying that AI cannot be credited as a writer.

Reactions to the Academy's AI policy are mixed; while some filmmakers view AI as a valuable storytelling tool, others express concerns about its potential to undermine creative jobs.

Barry Henthorn, CEO of ReelTime, commended the Academy for embracing technological advancements, noting that AI can facilitate Oscar-worthy productions at lower costs, thus enhancing artistic freedom.