The platform automates campaign setup and management, significantly streamlining processes for advertisers and facilitating easier activation of campaigns.

Future updates for nexAI will include robust optimization recommendations and tools designed to improve return-on-ad-spend, with more announcements anticipated throughout the year.

Karim Rayes, Nexxen's chief product officer, emphasized that nexAI transforms campaign management and inventory monetization by leveraging data and technology to meet clients' evolving needs.

The suite emphasizes transparency and user control, utilizing machine learning and generative AI to assist clients throughout their campaigns.

The first feature of nexAI is an integrated assistant within the Nexxen DSP, aimed at simplifying workflows and providing instant access to campaign insights.

In the planning phase, nexAI utilizes AI-driven insights to enhance audience planning, forecasting, and strategic recommendations, providing clearer insights for advertisers.

The AI capabilities of nexAI include improved audience planning and forecasting, automated campaign management, real-time campaign optimization, and yield optimization for publishers.

Publishers will benefit from nexAI's monetization tools, which feature AI-driven yield optimization and transparency, ultimately increasing revenue from advertising inventory.

Brian Binder from Tinuiti noted that by automating data collection, nexAI allows teams to concentrate on strategic initiatives and growth opportunities.

Jamie Snider from Assembly Global highlighted that nexAI significantly reduces the time required to derive insights from campaign data, enabling teams to focus on driving results.

During optimization, the platform employs machine learning to monitor and adjust campaigns in real time, aiming to enhance performance and return on investment.

Nexxen has launched 'nexAI', an innovative AI-powered adtech platform that aims to enhance the advertising process from planning to monetization.