Co-founders Godwin Pinto and Parvati Matkate emphasize the necessity of modernizing democratic processes and enhancing transparency through technology.

Troika Tech is transforming grassroots political campaigning by offering AI-powered services tailored for candidates in local elections, including Municipal, Zilla Parishad, Panchayat, and Gram Panchayat.

Recognizing the limitations of traditional campaigning methods in India, which often lack scalability and transparency, Troika Tech is adopting a digital-first strategy to engage over 900 million online citizens.

The company provides affordable and scalable marketing packages, aiming to empower grassroots candidates who typically encounter financial and digital expertise barriers.

The upcoming local elections are pivotal, influencing essential public services and local governance in India, yet many candidates still lack access to modern marketing tools.

Drawing on successful global examples of AI in political campaigns, such as those of Barack Obama and Narendra Modi, Troika Tech seeks to enhance voter outreach at the grassroots level.

In a pilot project during the recent Maharashtra State Elections, Troika Tech helped an independent candidate triple their digital reach and significantly boost engagement, achieving over 7,200 chatbot interactions.

This innovative approach is expected to empower candidates by improving their outreach and engagement with voters during the elections.

The platform encourages political stakeholders to embrace its AI Election Services, underscoring the importance of digital engagement in contemporary elections.

Parvati Matkate highlighted that innovation in local governance is crucial for fostering trust and dialogue between candidates and voters.

Troika Tech has a proven track record, having collaborated with over 5,000 clients across various sectors, ensuring a deep understanding of regional languages and electoral compliance.

Mawin Pinto, another co-founder, noted that AI technology allows candidates to operate with campaign insights akin to larger-scale operations.