Despite the advancements, Respeecher has faced controversy over its voice-cloning technology, which raises questions about authenticity and the ethical implications of merging actors' voices with native speakers.

The panel concluded that while AI can significantly enhance filmmaking processes, it will not replace the unique creative capabilities of human artists.

Marta Krzeptowska highlighted her increased productivity with AI tools like ChatGPT, managing multiple projects simultaneously while refining scripts.

At the 2025 Cannes Film Festival, discussions have centered around the transformative impact of AI on the film industry, with panels addressing both its creative potential and ethical implications.

Moderated by Sten-Kristian Saluveer, a panel featuring experts like Verena Puhm and Marta Krzeptowska explored the opportunities and challenges posed by AI, balancing optimism with critical concerns.

Defendi emphasized that AI should be viewed as a tool for liberation in filmmaking, empowering new voices and revitalizing experimental cinema rather than consolidating power within major studios.

However, Krzeptowska also raised concerns about authorship and the need for new legal protections as the industry adapts to an AI-influenced landscape.

Legal expert Charlotte Lund Thomsen stressed the importance of clear legal frameworks to protect creative rights and the necessity of documenting human contributions to AI-generated work.

Largo.ai, an analytics company present at Cannes, is offering AI tools designed to predict audience reactions to scripts and scenes, aiming to mitigate risks in movie production.

The discussions at Cannes have led to a collective agreement on the necessity for ethical and informed use of AI in the creative process, particularly regarding copyright and personal data issues.

Misra argued that AI acts as an intelligent assistant, supporting creative expression and generating unique results from the same prompts, akin to human interpretation.

Respeecher's voice AI technology has already been utilized in high-profile productions like 'Obi-Wan Kenobi' and 'The Mandalorian', showcasing its growing acceptance in the industry.