SellerApp, a Singapore-based MarTech company, has launched a new retail media platform featuring Amazon DSP integration and an AI-powered automation suite designed to optimize advertising spend for enterprise brands.

This platform aims to address the inefficiencies in retail media campaigns, which cause brands to lose an average of 30% of their advertising budgets in a rapidly growing $166 billion global market.

During beta testing with Fortune 500 clients like Philips, the platform demonstrated impressive results, including recovering up to $15 million in wasted ad spend, reducing ACoS by 40%, tripling click-through rates, and generating $35 million in incremental revenue, all while saving 90% of campaign management time.

The platform’s AI engine processes over one million decisions daily, analyzing more than 250,000 live campaigns with predictive modeling to anticipate market shifts and enhance performance through machine learning.

Its core capabilities include a unified dashboard for managing both sponsored ads and programmatic campaigns, enabling cross-channel attribution and real-time automated budget adjustments to improve efficiency.

The platform’s AI analyzes campaign data using proprietary algorithms, processing over a million decisions daily to optimize performance, while enterprise-grade reporting tools provide real-time insights into profitability and market share.

SellerApp offers three implementation options—rapid, standard, and enterprise—with onboarding that includes a complimentary waste audit, typically revealing 20-40% efficiency gains.

Immediate deployment is available for qualifying enterprise brands, with rapid setup in two weeks, standard in four weeks, and full enterprise transformation in 6-8 weeks.

Built on seven years of R&D, the platform utilizes advanced machine learning, real-time data processing, neural networks trained on billions of interactions, and seamless API integrations with Amazon DSP, Sponsored Ads, and other systems.

SellerApp has received recognition as an Amazon Advanced Ads Partner, participated in Google’s AI First Accelerator, and was a finalist for the 2022 Amazon Partner Awards, with plans to expand to Walmart, Target, and European Amazon marketplaces in 2025.

Founded in 2017, SellerApp manages over $50 million annually in ad spend across more than 250,000 campaigns globally, aiming to democratize advanced advertising technology for brands of all sizes.

The company emphasizes that its tools are designed to fundamentally transform how enterprise brands manage digital advertising in a landscape where traditional tools are increasingly insufficient.