Zillow Revolutionizes Real Estate with AI: Boosting Efficiency, Accuracy, and Market Access
July 13, 2025
Zillow’s tools like Zestimate and enhanced digital experiences are helping to democratize homeownership, with features like BuyAbility and Rent Payment Reporting supporting affordability and credit-building.
New digital features such as drone flyovers and 360-degree visuals aim to provide a comprehensive online real estate experience, broadening market reach.
Zillow is transforming the real estate industry by leveraging AI technology to address longstanding inefficiencies, streamline workflows, and create new growth opportunities.
This AI-driven approach aims to reshape the future of home buying and selling, making the process more efficient and appealing to investors.
CEO Jeremy Wacksman emphasizes that Zillow is using artificial intelligence to improve transparency, standardize property valuations with a 95% accuracy Zestimate, and reduce transaction times by 30%.
CEO Wacksman highlights that AI can reduce the busywork faced by real estate professionals, leading to a more efficient and enjoyable workflow.
Innovative features like Super Listings include 3D property tours and climate risk overlays, expanding access to rural and undervalued markets by allowing remote assessments.
The $14 trillion real estate market faces major inefficiencies such as supply-demand mismatches, transaction friction, and barriers to homeownership, which Zillow aims to address.
Despite regulatory challenges, including a lawsuit from Compass over listing access, Zillow’s commitment to transparency aligns with consumer interests and industry standards.
The company is developing immersive 'super listings' that feature interactive floor plans and AI-generated walk-throughs, elevating virtual home tours beyond static images.
Enhanced Markets, an AI-integrated ecosystem, boosts agent productivity by 40%, reduces transaction delays, and increases sale prices, contributing to industry efficiency.
Analysts project Zillow’s long-term growth with over 20% annual revenue increases through 2027, and a stock price target of $65, representing a 40% rise from current levels.
Zillow’s flagship tool, Zestimate, employs machine learning to provide accurate property valuations, helping to standardize pricing and accelerate transactions.
Summary based on 2 sources
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Sources

Yahoo Finance • Jul 13, 2025
This Industry Still Runs on Phone Calls and Paperwork—Zillow's Using AI To Change That
Ainvest • Jul 13, 2025
Zillow's AI-Driven Revolution: Transforming Real Estate's Future