Wix Unveils AI Visibility Tool to Boost Brands in AI Search Engines

July 16, 2025
Wix Unveils AI Visibility Tool to Boost Brands in AI Search Engines
  • The AI Visibility Overview is initially available in English, with plans to expand to additional languages, which may limit accessibility for non-English users at first.

  • These new capabilities are part of Wix's broader efforts to support brands in navigating the challenges posed by AI search engines, as traditional SEO becomes less effective.

  • Wix's growth prospects are supported by positive analyst ratings from JMP Securities and Oppenheimer, with target prices of $250 and $220 respectively, driven by the company's partnership with Alibaba and overall expansion.

  • With over 15 years of experience, GreenBanana SEO is integrating traditional SEO with innovative AEO strategies, emphasizing the importance of adapting to AI-driven search.

  • SearchYVR, founded by Harp Chatha, emphasizes the need for brands to optimize for AI assistants and models, aligning content and citation strategies with how modern users search for information.

  • Wix's gradual rollout strategy allows for ongoing refinement of the technology before a broader deployment, reflecting a careful approach to this significant shift in digital discovery.

  • Premium features, especially for eCommerce users, include tools like LLMs.txt for managing communication with large language models, aiming to improve product visibility in AI searches.

  • Wix's strategic, phased rollout approach aims to refine its AI visibility tools before wider adoption, ensuring they stay ahead in a rapidly changing digital environment.

  • This innovative solution offers features such as AI citation management, brand sentiment monitoring, competitive benchmarking, and AI-driven traffic measurement, helping businesses adapt to the evolving digital landscape.

  • Early results from the rollout show that businesses are already appearing in AI outputs even without top Google rankings, demonstrating the immediate impact of these GEO strategies.

  • Early case studies show that companies implementing GEO strategies are seeing significant results, such as a 167% increase in lead-generating events from ChatGPT traffic.

  • Wix.com has launched the AI Visibility Overview, a new tool designed to enhance brands' visibility in AI search engines like ChatGPT and Gemini, marking a strategic shift towards AI-driven search optimization.

Summary based on 10 sources


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