Wix Unveils AI Visibility Tool to Boost Brands in AI Search Engines
July 16, 2025
The AI Visibility Overview is initially available in English, with plans to expand to additional languages, which may limit accessibility for non-English users at first.
These new capabilities are part of Wix's broader efforts to support brands in navigating the challenges posed by AI search engines, as traditional SEO becomes less effective.
Wix's growth prospects are supported by positive analyst ratings from JMP Securities and Oppenheimer, with target prices of $250 and $220 respectively, driven by the company's partnership with Alibaba and overall expansion.
With over 15 years of experience, GreenBanana SEO is integrating traditional SEO with innovative AEO strategies, emphasizing the importance of adapting to AI-driven search.
SearchYVR, founded by Harp Chatha, emphasizes the need for brands to optimize for AI assistants and models, aligning content and citation strategies with how modern users search for information.
Wix's gradual rollout strategy allows for ongoing refinement of the technology before a broader deployment, reflecting a careful approach to this significant shift in digital discovery.
Premium features, especially for eCommerce users, include tools like LLMs.txt for managing communication with large language models, aiming to improve product visibility in AI searches.
Wix's strategic, phased rollout approach aims to refine its AI visibility tools before wider adoption, ensuring they stay ahead in a rapidly changing digital environment.
This innovative solution offers features such as AI citation management, brand sentiment monitoring, competitive benchmarking, and AI-driven traffic measurement, helping businesses adapt to the evolving digital landscape.
Early results from the rollout show that businesses are already appearing in AI outputs even without top Google rankings, demonstrating the immediate impact of these GEO strategies.
Early case studies show that companies implementing GEO strategies are seeing significant results, such as a 167% increase in lead-generating events from ChatGPT traffic.
Wix.com has launched the AI Visibility Overview, a new tool designed to enhance brands' visibility in AI search engines like ChatGPT and Gemini, marking a strategic shift towards AI-driven search optimization.
Summary based on 10 sources
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Sources

The Globe and Mail • Jul 7, 2025
Vancouver’s SearchYVR Launches GEO-Focused & AI-Ready SEO Services To Help Businesses Get Found in AI-Generated Answers
The Globe and Mail • Jul 7, 2025
Vancouver’s SearchYVR Launches GEO-Focused & AI-Ready SEO Services To Help Businesses Get Found in AI-Generated Answers
Wix.com, Ltd. • Jul 16, 2025
Wix Launches AI Visibility Overview With Full Generative Engine Optimization Support For AI-Powered Search
The Manila Times • Jul 16, 2025
Wix Launches AI Visibility Overview With Full Generative Engine Optimization Support For AI-Powered Search