Zetrix employs a freemium monetization strategy, offering a limited free version of NurAI alongside subscription tiers ranging from $5 to $50 per month, aiming for mass adoption.

The launch of NurAI aligns with stricter data privacy and AI ethics regulations in Muslim-majority countries, including Malaysia's Personal Data Protection (Amendment) Act 2024.

Fadzli Shah, head of AI development at Zetrix, emphasized that this development showcases the potential for innovative AI technologies to emerge outside traditional tech hubs.

While existing faith-based AI systems exist, Zetrix promotes NurAI as a distinctive large language model informed by Islamic principles, overseen by a board of scholars from Malaysia, Indonesia, and Brunei.

Zetrix AI Bhd has developed an innovative AI chatbot named 'NurAI', specifically designed for Muslims and utilizing open-source technology from China's DeepSeek to cater to a global market of approximately two billion people.

Unlike mainstream AI chatbots, NurAI is tailored to provide culturally sensitive and faith-aligned responses, addressing the unique needs of the global Muslim population.

The collaboration between Zetrix and DeepSeek exemplifies the growing trend of cross-border partnerships in AI, merging powerful Chinese technology with local cultural insights.

NurAI employs a Mixture of Experts (MoE) model to enhance computational efficiency, which is crucial for markets with limited infrastructure, reducing query latency and costs.

Zetrix is working on integrating NurAI into Malaysia's Sharia-based court system to automate administrative tasks and alleviate case backlogs, utilizing historical data for training.

The chatbot will provide Sharia-compliant guidance across various domains in multiple languages, ensuring cultural resonance and building user trust in AI solutions.

Scheduled for launch on August 12, 2025, NurAI will offer guidance on topics such as dining and legal advice based on Islamic values, in languages including Malay, Indonesian, Arabic, and English.

The AI localization market is projected to grow at a 35% CAGR through 2030, with Zetrix positioned as a key player due to its focus on cultural specificity and regulatory alignment.