Google AI's involvement extends to the production process, utilizing its own generative AI tools for visualization and post-production, creating realistic backgrounds and subtle visual effects.

Leadership for the campaign includes Suzana Ristevski, Rachel Blacklaws, and Sanjay De Silva, emphasizing a focus on storytelling that combines technology with human passion.

Google Australia has launched a new campaign called 'More’s Possible' to showcase the real-world impact of AI in healthcare and environmental conservation, emphasizing human stories over technology.

The campaign features two films that highlight how AI supports medical professionals in diagnosing and treating conditions like diabetic eye disease and hearing loss, with actors who have lived experience to add authenticity.

Supported by Google's $1 billion Digital Future Initiative, the campaign also includes projects analyzing bird calls and monitoring kelp forests in Tasmania, demonstrating AI's role in biodiversity and environmental efforts.

The films aim to be emotionally grounded, focusing on the people and possibilities enabled by technology rather than the technology itself, with a narrative emphasizing AI as a collaborative tool.

The campaign is designed to make AI's benefits tangible and relatable, illustrating how it supports healthcare and environmental research in practical, human-centered stories.

Key partners include Cochlear, Macquarie University Hearing, The Shepherd Centre, and NextSense, highlighting collaborations with organizations dedicated to health and hearing.

The campaign underscores that technology works best when operating in the background, supporting human efforts and making a positive impact on people's lives.

Overall, Google's Australian strategy distinguishes itself by focusing on health research and conservation projects, leveraging AI to support real-world solutions and community well-being.

The campaign was launched on September 7 and will be broadcast across multiple media formats, including TV, digital, out-of-home, and print, with additional outreach via a partnership with The Voice to promote hearing initiatives.