HCLTech has launched HCL Unica+, an AI-powered marketing platform designed to handle up to 500 million customer accounts and 1.4 billion touchpoints, supporting over 18 languages to serve the rapidly growing Indian martech industry, which is projected to reach nearly $94 billion by 2030.

The platform aims to enable Indian businesses to deliver hyper-personalized, data-driven marketing at scale, emphasizing precision over volume and helping brands understand and anticipate customer needs to foster trust.

HCLSoftware's EVP Rajesh Iyer highlighted a strategic shift from the Attention Economy to the Intelligence Economy, focusing on leveraging context for more effective customer engagement.

The launch aligns with global enterprise investments in AI-powered customer engagement and reflects HCLTech’s focus on expanding its software footprint within India amid rapid digital economic growth.

HCLTech has shifted its strategic focus towards Generative AI, reducing its freshers hiring target from 10,000 to 7,000 by March 2025, citing efficiency gains from AI and operational improvements.

In June, HCLTech formed a multi-year strategic partnership with OpenAI to promote enterprise AI adoption, becoming one of its first strategic service partners, while also expanding alliances with AMD and Salesforce to accelerate AI, digital, and cloud innovations.

Industry leaders like Sidhant Khanna of IndusInd Bank and Harish Padmanabhan of Xerago commended Unica+ for its AI-driven insights that improve relevance, foster trust, and anticipate customer needs.

Financially, HCLTech reported a 6.8% sequential increase in net profit to Rs 4,257 crore in June, with revenues growing 6.7% year-over-year to Rs 28,057 crore, despite sluggish demand and a slight sequential decline.

These collaborations aim to support digital transformation and develop advanced AI solutions, positioning HCLTech as a leader in enterprise AI adoption.

HCLUnica+ incorporates Agentic AI into marketing workflows to facilitate real-time decision-making, precision targeting, and improved ROI, with industry leaders praising its ability to anticipate customer needs and enhance customer experience.

HCLUnica+ is designed to overcome India’s diverse and multilingual landscape, enabling brands to connect with a digital-native population expecting relevance at every touchpoint.