Since its launch in 2022, the SALES+ app has seen strong adoption, with over 75% of ERA agents generating more than 534,000 AI queries, demonstrating its effectiveness in transforming real estate workflows.

Recent updates to SALES+ include modules for AI-driven property listings, event invites, personalized greetings, Google Ads creation, and legal clause simplification, all aimed at increasing efficiency.

Established in 1982, ERA Singapore is the largest international real estate agency in Singapore and a leader across Asia, known for innovation, customer service, and multiple industry awards.

ERA has a long history of pioneering real estate technology and is the largest ERA Member Broker globally by transaction value, operating across 13 countries.

Since 2022, the SALES+ app has gained widespread adoption, with over 75% of agents actively using it to generate AI queries and property reports, demonstrating its value in transforming workflows.

ERA Singapore is significantly expanding the AI capabilities of its proprietary SALES+ app, aiming to double its AI features from over 20 to 40 by 2026, to help agents work smarter with data insights and improve client service.

This expansion follows a recent SALES+ Amplified Tech Bootcamp, where top agents and leaders trained on new technology, emphasizing ERA's commitment to technological innovation.

ERA leverages over 20 AI-powered tools, including OpenAI's GPT-5, to automate tasks such as content creation, market analysis, and client communication, enhancing agent productivity.

ERA's ongoing technological investments aim to keep agents future-ready by providing tools for faster, more precise client service across various locations, reinforcing its market leadership and competitive edge.

CEO Marcus Chu and CTO Raymond Leong highlight that these advancements are designed to empower agents with speed, accuracy, and professionalism, ensuring they stay competitive in the digital age.

ERA has assembled a dedicated team of over 10 AI specialists since 2023 to develop, automate, and secure its infrastructure, focusing on AI cybersecurity, interactive training content, and workflow improvements.

Current AI features in SALES+ include over 20 functions such as generating property listings, SEO content, personalized client messages, instant translation, AI legal advice, and data-driven property reports.