Lai Viet Anh of the Vietnam e‑Commerce and Digital Economy Agency frames AI and Big Data as core strategies to transform large data into competitive advantages and drive exponential growth in Vietnam’s digital economy.

Metric.vn provides real-time data collection and five-year data repositories from major platforms, enabling monitoring of market share, consumer trends, and strategy optimization.

ACCESSTRADE Vietnam’s Truong Thi Minh Nguyet notes AI can power 24/7 virtual staff and envisions a Global AI Content Factory in Vietnam to boost content creation while safeguarding users online.

Industry observers describe Vietnam’s e-commerce as in a golden phase, with ready infrastructure, favorable consumer behavior, and supportive legal frameworks, with mobile commerce rising on Shopee, TikTok Shop, and Lazada under the concept of shoppertainment.

A conference on technology application for developing a digital trade database was held as part of Autumn Fair 2025 in Hanoi to promote AI and big data–driven growth in e-commerce and to help build and utilize a digital trade database.

More than 60% of Vietnamese enterprises have adopted AI for customer care, marketing optimization, product recommendations, and operational automation.

Presentations covered e‑commerce development, AI and Big Data applications, data-to-competitive-advantage methods, AI automation for operations, and AI‑driven e‑commerce models including personalization and virtual assistants.

AI is a core strategy for transforming data into competitive advantage, influencing sales, payments, customer care, and immersive shopping experiences through livestreams, video shopping, AR/VR, and gamification.

Metric.vn’s findings show Big Data analytics can boost direct revenue by up to 54% and double profits by about 25%, with the first nine months of 2025 seeing Vietnam’s e-commerce exceed 300 trillion VND in sales.

Data is becoming the foundational asset for Vietnamese businesses to secure market position and pursue sustainable growth in the digital era.

MISA JSC has deployed AI, including an AI Sales Agent that handles the full sales process 24/7 by learning from top staff.

The Vietnam e‑Commerce and Digital Economy Agency notes that pairing technology forums with the Autumn Fair creates opportunities for Vietnamese businesses to showcase products, form partnerships, and access new digital business models and e‑commerce trends.