The technology aims to deliver living, responsive narratives that engage players across text, voice, and visuals, making them active participants rather than passive viewers.

Zupee’s leadership, led by Founder and CEO Dilsher Singh Malhi, emphasizes pushing innovation and transforming user experience through AI-driven storytelling.

Nucanon’s AI claims include authentic dialogue, character memory, and adaptive plots that evolve with each decision, allowing players to explore evolving worlds across formats.

Zupee, the Indian social gaming and entertainment platform, has acquired Sydney-based AI startup Nucanon to accelerate the development of interactive storytelling and expand into AI-powered worlds.

The initiative marks three shifts: moving from a platform to a narrative platform, integrating offshore R&D with Indian product leadership, and growing a creator economy around interactive storytelling.

The collaboration signals ongoing hiring and expansion across product, technology, and design, inviting creators and innovators to participate in next-generation storytelling experiences.

The goal is to build an ecosystem where creators can craft dynamic, AI-driven worlds and characters, turning players from passive viewers into active participants at scale.

Among the risks are moderation and safety for dynamic narratives, balancing AI authorship with human control, clear IP/licensing for procedurally generated content, and sustainable monetization for longer-form stories.

Nucanon’s proprietary world-building AI engine enables stories to adapt to user choices with authentic dialogue, memory of past interactions, and plots that shift in response to decisions across text, voice, and visuals.

Operationally, Zupee plans to centralize product development in India and hire across product, technology, and design while building an ecosystem for creators.