The platform supports planning and execution across offline and digital media, including brand kits, campaign calendars, social content, competitor reports, and budget projections, all in a no-jargon, intuitive interface.

ExcellentPublicity.ai is built to function as a full advertising ecosystem, enabling users to manage brand kits, campaign calendars, social media content, marketing concepts, competitor reports, and budget projections across channels.

The company has been bootstrapped and profitable and is pursuing growth and international expansion, while remaining open to strategic investment.

Excellent Publicity has a profitable bootstrapped base and is open to strategic investments to accelerate international expansion, including targeting markets in MENA, the US, and Canada.

The company aims to reach ₹200 crore in revenue within two years, building on a trajectory that already topped ₹102 crore in FY24–25 through its AI-driven SaaS platform.

Revenue growth is tied to expanding the AI-led SaaS offering, with a plan to onboard 1 million users by 2028.

Excellent Publicity launches ExcellentPublicity.ai, an AI-led integrated advertising platform that unifies strategy, content creation, media planning, budgeting, and reporting in a single interface, designed as a complete advertising ecosystem for offline and digital media.

The business model is self-funded and profitable, with a readiness to take on strategic investments to broaden international footprint.

Financial goals see FY24–25 revenue around ₹102 crore, with a target of ₹200 crore in the next 24 months, propelled by the AI-led SaaS expansion and 20–30% growth, plus onboarding 1 million users by 2028.

The platform targets startups, MSMEs, corporates, government bodies, agencies, global organizations, and independent creators, with operations spanning India, the Middle East, Europe, North America, and Canada.

The pricing model is credit-based, with packs of $10, $20, $50, and $100, plus complimentary credits on signup to attract freelancers, small businesses, and enterprises testing the platform.

Co-founder emphasizes global reach and accessibility, aiming to remove barriers to advertising so brands can run campaigns from anywhere and with any budget.

Originating from an observation of ad consumption in auto-rickshaws, the platform has delivered over 300,000 campaigns for more than 5,000 brands over 14 years and aims to become a globally accessible advertising infrastructure where campaigns can be ideated, compared, reserved, and optimized without calls.

The company plans to expand beyond metros into Tier 2–4 cities, expecting most new users from 2026 to 2028 to come from these regions as demand for affordable AI advertising grows.

The platform positions itself as accessible to both first-time advertisers and large enterprises, enabling campaigns without large in-house teams or long-term agency retainers.

The move signals a shift from traditional on-ground advertising to a data-led AdTech platform aligned with rising demand for simplified campaign execution.

The platform leverages 14 years of campaign data from more than 300,000 campaigns to provide cost intelligence, ROI forecasting, and actionable insights beyond standard AI outputs.

Established over a decade ago with ₹75,000, the company has delivered over 300,000 campaigns for more than 5,000 brands and offers access to 300,000+ media services across TV, radio, print, digital, and outdoor.