Samsung executives emphasize portability and AI-enhanced viewing, aiming for a consistent, high-quality experience across homes, rooms, and on the go.

The device is positioned as a versatile, portable entertainment solution with AI-driven adaptability for easy setup and placement across various spaces.

Software and ecosystem upgrades include the latest Tizen OS with One UI, Daily+, Daily Board, Samsung TV Plus, and Samsung Gaming Hub for cloud gaming.

Built-in 360-degree speaker and Q-Symphony support syncs with compatible Samsung soundbars, while the device preserves the Freestyle’s 180-degree rotation for flexible viewing and audio.

Portability is complemented by built-in streaming and gaming options, including Samsung TV Plus, certified OTT partners, and Samsung Gaming Hub.

Samsung unveils The Freestyle+ at CES 2026, an AI-powered portable projector designed for flexible, personalized entertainment, with a phased global rollout planned for the first half of 2026 and a showcase at CES in Las Vegas.

The Freestyle+ debuts AI OptiScreen, automatically optimizing picture quality for different surfaces and environments using features like 3D Auto Keystone, Real-time Focus, Screen Fit, and Wall Calibration, all powered by Vision AI Companion.

Its compact cylindrical design delivers 430 ISO lumens, nearly doubling brightness versus the prior generation.

Samsung frames The Freestyle+ as part of a broader vision for adaptive displays that move with users and spaces.

Samsung has not disclosed additional availability details beyond the launch timeline.

Vision AI Companion adds generative AI-based information like sports results and movie recommendations to enhance user experience.

Bixby AI is upgraded with large language model capabilities, enabling content queries, personalized suggestions, and contextual conversation memory.