Jose Gomes of Google Cloud emphasizes that the collaboration enables faster, smarter work and rapid translation of creative inspiration into global campaigns.

Authentic has integrated Vertex AI as a core tech stack, enabling 80% of its employees to use the platform weekly for enhanced collaboration and scalable workflows.

Authentic Brands Group unveils Authentic Intelligence, an AI-driven brand platform built on Google Cloud’s Vertex AI and Gemini to accelerate collaboration, asset creation, and reporting across its 50+ brands that generate more than $32 billion in annual systemwide retail sales.

The partnership with Google Cloud and Gemini was announced at NRF 2026: Retail’s Big Show to power Authentic Intelligence and scale its AI capabilities across the organization.

Authentic’s Chief Digital Officer Adam Kronengold and Google Cloud VP Jose Gomes stress faster ideation and content production, allowing rapid scaling of campaigns while preserving brand DNA across assets from SHAQ to Reebok and Juicy Couture.

Executives highlight AI’s role in accelerating ideation, scaling workflows, and maintaining brand-consistent visuals and voice across diverse brands like SHAQ, Reebok, and Juicy Couture.

The press release frames AI as a strategic driver of creativity and licensing opportunities by leveraging Google Cloud’s AI capabilities and Gemini models.

Early testing shows AI-enhanced ad creative delivering up to a 60% higher ROAS for Reebok compared with traditional imagery, signaling meaningful efficiency gains.

About 80% of Authentic employees are using Authentic Intelligence weekly, with initial results indicating improved ad performance and asset production.

Authentic Intelligence comprises 15+ specialized agents spanning business development, brand management and creative, and licensing/legal functions, including text-to-video generation via Google VeO from prompts and contract review automation.

The platform aims to accelerate lead generation, licensing opportunities, and ensure consistent brand voice and visuals across channels through brand-specific agents and Google Veo video generation.

Google Cloud’s AI-focused cloud offerings underpin the initiative with scalable infrastructure and enterprise-ready AI integration capabilities.