Spotify rolls out Prompted Playlists in the US and Canada, an AI-powered feature that lets Premium users create personalized playlists via natural language prompts using listening history and current trends.

The article includes contextual attribution to TechCrunch reporter Sarah Perez and notes the information’s origins.

The piece runs alongside sponsor content and links to related tech podcasts and services.

Playlists can be shared with friends, with Spotify tailoring versions to each recipient’s taste; the beta rollout includes usage limits and iterative improvements based on feedback.

The author tried a sample prompt, detailing the process, expectations, and the tool’s potential and current limitations.

Users can set refresh intervals (daily or weekly) and edit prompts anytime, with each track accompanied by a note explaining why it was chosen.

Initial experiences show generation times around two minutes, signaling room for speed improvements as the feature matures, with early impressions positive but noting infancy.

Earlier tests occurred in New Zealand before broader rollout.

The system surfaces its reasoning in real time, showing notes like cultural motif analysis and instrumental filtering to illustrate how prompts are interpreted.

On onboarding, users can tap 'Ideas' for quick inspiration if options feel overwhelming.

The article also includes unrelated tech blurbs about NexPhone, AT&T Turbo Live, and Apple’s AI Siri plans, but the focus remains on Spotify’s feature.

Example prompts span deep cuts, mood-based workouts, and era-inspired picks tied to current pop culture moments.