Meta Unveils 'Dear Algo' on Threads: AI Personalization Sparks Privacy Debate

February 11, 2026
Meta Unveils 'Dear Algo' on Threads: AI Personalization Sparks Privacy Debate
  • Meta launches Dear Algo on Threads, an AI-powered feature that lets users request more or less of certain content for a three-day window by posting public prompts in their feed.

  • The feature is motivated by a trend of public Dear Algo prompts and aims to keep users connected to current conversations by tailoring their feeds in real time.

  • Users can apply Dear Algo commands to reposts as well, letting someone else’s preferred content preferences influence their own feed when resharing.

  • Meta plans to roll Dear Algo out to more countries in the future, expanding its geographic reach.

  • The article relies solely on the feature description and sponsor/podcast context, with no external data included.

  • This rollout comes as Threads competes with X in real-time usage and begins monetizing with ads, signaling a broader, growing business for Meta.

  • Meta is testing premium subscriptions across Instagram, Facebook, and WhatsApp with tiered bundles and exclusive features, while keeping core experiences free; pricing will be revealed during tests.

  • Meta is testing a standalone Vibes app for AI-generated short videos, signaling a dedicated space for AI-created video content separate from the main Meta AI app.

  • The article includes affiliate links and FTC disclosures related to affiliates.

  • Instagram creators’ mini dramas may soon appear as episodic content within creator profiles, potentially in a new episodes tab.

  • Readers can follow Meta’s official announcement link in the article for more details.

  • Public reaction is mixed: appreciation for real-time customization but privacy concerns and surveillance implications are widely discussed.

Summary based on 10 sources


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