Meta Unveils 'Dear Algo' on Threads: AI Personalization Sparks Privacy Debate
February 11, 2026
Meta launches Dear Algo on Threads, an AI-powered feature that lets users request more or less of certain content for a three-day window by posting public prompts in their feed.
The feature is motivated by a trend of public Dear Algo prompts and aims to keep users connected to current conversations by tailoring their feeds in real time.
Users can apply Dear Algo commands to reposts as well, letting someone else’s preferred content preferences influence their own feed when resharing.
Meta plans to roll Dear Algo out to more countries in the future, expanding its geographic reach.
The article relies solely on the feature description and sponsor/podcast context, with no external data included.
This rollout comes as Threads competes with X in real-time usage and begins monetizing with ads, signaling a broader, growing business for Meta.
Meta is testing premium subscriptions across Instagram, Facebook, and WhatsApp with tiered bundles and exclusive features, while keeping core experiences free; pricing will be revealed during tests.
Meta is testing a standalone Vibes app for AI-generated short videos, signaling a dedicated space for AI-created video content separate from the main Meta AI app.
The article includes affiliate links and FTC disclosures related to affiliates.
Instagram creators’ mini dramas may soon appear as episodic content within creator profiles, potentially in a new episodes tab.
Readers can follow Meta’s official announcement link in the article for more details.
Public reaction is mixed: appreciation for real-time customization but privacy concerns and surveillance implications are widely discussed.
Summary based on 10 sources
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Sources

The Verge • Feb 11, 2026
Threads’ new ‘Dear Algo’ feature lets you tell the algorithm what you want to see
TechCrunch • Feb 11, 2026
Threads’ new ‘Dear Algo’ AI feature lets you personalize your feed
Business Insider • Feb 11, 2026
Threads' Dear Algo gives users control over their feeds
CNBC • Feb 11, 2026
Meta launches AI algorithm personalization feature for Threads