Regulatory frameworks and digital trade standards are pivotal as India positions itself in the global AI dialogue, with the project’s success tied to how the initial slate performs in the market.

Industry observers view the funding as moving AI experimentation in Indian cinema from pilots to institutional capital, though concerns remain about cost structures, IP, guild responses, and the balance between human authorship and machine input.

Industry expectations suggest AI could reduce production costs in TV and film by 10% to 30%, but the exact economics of this scale in India are still untested.

The venture is designed as a proof of concept for AI integration in mainstream Indian cinema, testing AI workflows in pre-production, visualization, and set/VFX processes.

The partnership signals a major shift in India’s entertainment industry toward technology-enabled storytelling and cutting-edge cinematic experiences.

Sanket Shah of InVideo emphasizes democratizing high-quality video creation through AI, aiming to speed up ideas to cinematic expression and enhance creativity rather than merely automate processes.

A strategic partnership between Abundantia Entertainment and InVideo, announced at the India AI Impact Summit 2026, will fund an AI-driven film studio with an investment of ₹100 crore to produce five AI-driven films over the next three years.

The collaboration blends human creativity with AI tools to reimagine filmmaking from concept to screen, aiming to accelerate the creative process.

Regulatory and ethical hurdles loom, including questions of intellectual property ownership, human authorship under the Copyright Act of 1957, potential workforce disruption, and concerns about authenticity and emotional depth in AI-generated content.

Abundantia, led by Vikram Malhotra since 2013, brings a track record of major projects across theatrical, streaming, and high-profile series, underscoring the collaboration’s scale.

Shah reiterates that the goal is to accelerate and broaden creative freedom from idea to screen, extending the democratization mission beyond automation.

InVideo, backed by Tiger Global and Peak XV and collaborating with Google Cloud, brings expertise in generative video and enterprise-grade AI filmmaking tools to the venture.