The injunction follows a temporary restraining order issued last November, launching the ongoing branding dispute.

The case highlights broader AI tensions around branding and potential consumer confusion with celebrity-related content.

It also raises concerns about AI-generated celebrity content and impacts on real-person branding in the market.

The decision reflects ongoing clashes between major AI developers and established brands over naming and trademark protection in advanced AI tools.

Practically, the video feature can exist under a different name (Characters) but cannot carry Cameo branding; developers should pursue early brand clearance for AI launches.

In a Northern California federal ruling, OpenAI must stop using the name Cameo for its Sora 2 AI video feature due to likely consumer confusion with the Cameo brand.

OpenAI disputes exclusive ownership of the word cameo and will continue presenting its case.

The article notes OpenAI’s broader IP exposure, including past branding changes and other Sora-related disputes with artists, publishers, and copyright concerns across multiple regions.

The decision relies on the Sleekcraft factors from the Ninth Circuit to assess likelihood of confusion, considering brand equity, recognition, and digital video contexts.

The ruling could set a precedent for brand-name usage in AI-enabled visual content, underscoring the reputational risk of product naming.

Cameo’s CEO Steven Galanis hailed the ruling as a significant victory, signaling ongoing protection of its brand and IP against unauthorized use.

Cameo argues the brand safeguards goodwill and consumer trust, aiming to prevent erosion of its brand in the AI video space.