Industry context shows robust growth for India’s media and entertainment sector, with projected revenues around USD 47.2 billion by 2029, driven by digital/OTT and AI-driven personalization.

The announcement was made on the sidelines of the India AI Impact Summit, reflecting broader AI-powered discovery efforts in Indian tech services.

A disclaimer notes on unrelated investment information appears at the end of the article.

Analysts remain bullish on Reliance Industries, with a Strong Buy consensus and a target around ₹1,716.65, underscoring confidence in digital and AI-driven growth as a differentiator.

The report originates from LatestLY and is dated February 19, 2026, with a credibility rating suggesting verification.

Risks include execution challenges, user adoption of AI-powered interfaces, high investment requirements, and Reliance’s substantial debt and liquidity considerations that could affect expansion.

The AI initiative is framed as a test of whether enhanced retention and monetization can be achieved in a market that prizes profitability and AI-driven discovery.

JioHotstar is integrating a ChatGPT-branded conversational interface to transform content discovery with natural-language prompts and voice commands, extending even to live sports queries.

The AI-powered feature delivers context-aware, personalized recommendations with streaming links and mood- or situation-based prompts beyond traditional keyword searches.

Rollout will start on select experiences across both live and on-demand content, expanding in phases over the coming months in India.

Technical approach uses NLP tailored for entertainment queries, voice recognition for diverse Indian accents, and privacy-preserving methods like anonymized pattern analysis and federated learning.