Clarins has launched an AI-powered makeup recommendation service, the AI Shade Finder, to assist customers and beauty advisors with high-precision in-store shade matching.

The tool leverages AI and spectroscopy to deliver a foundation-matching solution that aims to be as precise as in-person consultations.

Beyond foundation, Shade Finder helps beauty advisors tailor personalized makeup routines addressing complexion, oxidation concerns, and lipstick color versus hand swatches.

Developed with IlluminateAI, the technology draws on more than three decades of research and uses spectroscopy.

The system uses a smartphone to capture a rapid sequence of images under varying screen illumination to determine skin tone and undertone through spectroscopy-based analysis.

It measures skin tone and undertone via a sequence of images and light interaction, achieving scientific-grade precision without relying on a single photo.

A quick sequence of images with different screen lighting analyzes how light reflects off the skin to support the analysis.

The Shade Finder supports the rollout of the new Double Serum Foundation, signaling broader product integration and future expansion.

The AI analyzes data to determine a match in under a minute, with a reported 96% match rate.

Executives say the tool is a supplement to beauty advisors, enhancing precision and emotional connection in consultations rather than replacing human expertise.

Clarins plans a spring rollout of the technology to additional markets.

Live boutique testing in France and the UK showed higher conversion rates and larger average baskets compared to traditional consultations.