AWS launched Elemental Inference, an AI-driven service that automatically converts live and on-demand video into vertical formats in real time, enabling near‑instant, mobile‑first clips for platforms like Instagram Reels, TikTok, and YouTube Shorts.

The system uses AI to identify, clip, and reformat moments from live sports and other events, delivering vertical highlights with a latency of about six to ten seconds.

Clips are auto-generated and framed to maximize viral potential, with metadata tailored for TikTok, Instagram Reels, and YouTube Shorts, while still allowing editorial oversight.

The push aligns with rising mobile viewership, as roughly 90% of Fox Sports’ audience consumes content on phones, underscoring the need for mobile‑friendly formats amid high rights costs.

Initial customers include Fox Sports, NBCUniversal, National Geographic, Peacock, and ViewLift, with clips produced in about six to eight seconds.

The technology promises significant time savings for editors—up to 80% per clip—and could yield five to ten times more clips per event.

Elemental Inference emphasizes viewer comfort by smoothing camera movements and ramping action to create natural-feeling motion in vertical video.

The system analyzes emotional peaks and audio cues to detect viral moments, with potential applications beyond sports, such as awards shows.

Fox Sports and partners have refined the tool for about 20 months, starting with football highlights and expanding to LIV golf and other events toward an always-on highlights experience.

Vertical-clip workflows can be encoded during live processing, enabling faster publishing of social-optimized clips while events are still underway.

Media companies anticipate vertical video driving higher engagement and better content discovery across platforms.

The tool targets broadcasters and streamers needing rapid turnaround for vertical clips suitable for TikTok, Instagram Reels, and YouTube Shorts.