Adobe Firefly’s video editor gains Quick Cut, an AI-driven feature that automatically builds a first draft of a video from footage and B-roll based on user instructions.

Users describe how to assemble content—such as podcasts, interviews, or product reviews—to emphasize key moments, and refine drafts using a transcription timeline, aspect-ratio controls, and set durations.

Quick Cut renders a multi-track initial edit within Firefly, letting creators tweak and iterate directly in the app before publishing.

Industry context in 2026 shows AI scrutiny over content quality and creator compensation, but Adobe argues the approach boosts productivity without producing slop.

The offer applies across multiple Firefly plans and includes access to top image models and Adobe’s own safe Firefly models.

Use cases highlighted include product reviewers mapping long takes to narration flow and reporters pinpointing key moments in interviews.

Quick Cut targets professionals—product reviewers, reporters, podcasters, and marketers—and combines AI models from Adobe, Google, OpenAI, and Runway within a single app.

The feature aims to help a broad creator base by turning long footage into concise, shareable drafts.

It supports various workflows, including product reviews, journalism, podcasts, and marketing, by creating a structured starting point from long footage.

Adobe has integrated multiple external AI models, including partnerships with OpenAI and Google, to offer diverse AI capabilities while addressing content quality and attribution concerns.

Adobe plans to continue enhancing its AI tools across its suite, balancing automation with human oversight and framing AI as a productivity aid embedded in familiar tools.

Quick Cut is positioned as part of a broader AI strategy to embed AI into existing creator workflows rather than delivering fully autonomous finished products.