The update hints at potential future releases with new trait combinations using the same framework.

The rollout comes amid broader discussions about attachment to AI companions and emotional bonds with bots.

The article includes promotional requests to follow Cord Cutters News and its social channels.

The move mirrors a broader industry trend toward user-controlled AI personalities, echoing features in other platforms while noting concerns about reliance and mental health.

The feature is part of the Alexa+ overhaul, enhancing conversation and enabling actions like ordering takeout and reservations; the upgrade rolled out to all U.S. customers earlier this month.

Alexa+ now offers three customizable personality styles for its spoken responses: Brief, Chill, and Sweet, giving users a choice of tone.

Users can switch styles by voice command or via the Alexa app, and each style can be paired with any of Alexa’s eight voice options.

The styles are built on five metrics—expressiveness, emotional openness, formality, directness, and humor—and are powered by generative AI to adapt responses.

Graham, TechRadar’s Senior Editor for AI, provides context on expertise in the piece.

Amazon has not announced pricing changes beyond availability for Alexa+ users.

These three styles are the initial offering, with more styles planned for future release.

Chill tone is relaxed with a breezy, philosophical edge; Brief delivers concise, direct answers; Sweet aims for a warm, highly encouraging vibe.