Netflix is reportedly near a $600 million deal to acquire InterPositive, an AI startup co-founded by Ben Affleck, to bolster post-production tooling for Netflix originals.

InterPositive’s technology operates as a post-production AI tool trained on a production’s own footage to assist editors with lighting, relighting, background changes, object removal, and VFX enhancements, rather than acting as an autonomous AI director.

The upfront cash is expected to be smaller than the total value, with additional payments tied to performance targets for InterPositive.

Hollywood’s public backlash over AI centers on generative models trained on copyrighted material, while production tools and synthetic performances are increasingly accepted.

Industry concerns focus on AI replacing jobs and the potential unauthorized use of performers’ work for training; InterPositive is framed as augmenting rather than replacing creativity.

Industry analysis emphasizes that the AI debate is more about data control, likeness rights, and financial terms than a simple ban on AI.

Public outrage from stars targets generative models, yet many in the industry are quietly adopting and licensing AI tools for on-set use and post-production.

The deal is reported as under consideration, with no confirmed closing within the article.

The broader sentiment shows three AI categories: generative models, production tools, and synthetic performances, with the latter two gaining acceptance.

Netflix’s move aligns with broader AI debates about cost, copyright, and the creator-friendly aim of using tools to aid filmmakers rather than replace them.

Affleck has publicly framed AI as a problem-solving tool that can empower artists and automate labor-intensive tasks.

Netflix positions the move as creator-led, emphasizing ethical use by training models on production footage rather than open datasets.