Sona, an AI-native platform for frontline and real economy businesses, has raised $45 million in a Series B led by Next47 (N47) with participation from Felicis, Northzone, Gradient, and Italian Founders Fund, bringing total funding above $100 million.

The fresh capital will accelerate Sona’s expansion in the United States and fuel continued development of its platform capabilities.

Sona’s core product blends forecasting and workforce scheduling with an AI layer that uses real-time and historical data—such as bookings, revenue, weather, and operations—to model staffing needs, predict demand, boost efficiency, and reduce reliance on traditional time-and-motion studies.

The article provides links to related press releases and prior coverage for broader context.

Tallboy will shape Sona’s product strategy and go-to-market efforts, drawing on vendor-management expertise and involvement with Oracle’s advisory board.

The latest round was led by Next47, with additional details disclosed by Sona in a press release.

The piece notes the 2026 RTIH Innovation Awards, including open entries, the ceremony date on November 4, 2026, and past winners.

CEO Steffen Wulff Petersen says AI is transforming enterprise software for frontline workforces, and Sona aims to provide an AI-native, customizable infrastructure for frontline operations.

Petersen envisions a next-generation infrastructure and agentic layer that lets organizations build tailored software instead of conforming to one-size-fits-all solutions.

Sona positions itself as the operational foundation for the frontline economy, enabling bespoke software through its infrastructure and AI capabilities.

Headquartered in London with a growing footprint in New York as part of its global expansion.

A core feature is an AI assistant that provides managers with real-time operational insights and guidance to support rapid decision-making.