A strategic collaboration centers on Artificial Intelligence and Generative AI, leveraging Reply’s specialized units—Comsysto Reply, Data Reply, Sense Reply, and Storm Reply—to design and deploy enterprise-grade GenAI solutions, including agentic AI systems with governance aligned to regulations such as the EU AI Act.

An AWS executive highlights enterprise-grade AI innovation as a driver of growth across Europe’s industries and public sector, aiming to deliver end-to-end, compliant solutions that produce real business outcomes.

The press release includes sources and contact information and reaffirms a commitment to helping organizations leverage cloud and AI technologies.

For more information, visit www.reply.com/aws for details on the collaboration and related Reply offerings.

Reply showcases AWS-backed projects like DevBot for Audi—an intelligent multi-agent system automating cloud operations—alongside AI-driven initiatives with BMW to boost innovation and performance, and an agentic AI architecture for Aeroporti di Roma to deliver real-time, personalized passenger assistance across digital channels.

Key pillars of the agreement include Migration & Modernization (AI-powered migrate-to-modernize approaches), Security (Zero Trust and cloud-native protection with compliance automation per DORA, NIS2, GDPR), Data & Analytics (modernizing legacy data platforms in AWS-native environments with AI-ready governance), Digital Sovereignty (data residency and governance via AWS European Sovereign Cloud), Managed Services (AI-enhanced operations and observability), and IoT (integration of cloud, edge computing, and intelligent systems for industrial applications).

Additional strategic areas cover Digital Sovereignty (data residency and governance via AWS European Sovereign Cloud), Managed Services (AI-enabled operations and observability-driven optimization), and IoT (integrating cloud, edge, and intelligent systems for industrial and connected solutions).

The collaboration emphasizes end-to-end cloud transformation pillars, including Migration & Modernization, Security, and Data & Analytics, all in an AWS-native, AI-ready governance framework.

Reply inks a strategic collaboration agreement with Amazon Web Services (AWS) to accelerate AI-driven cloud transformation across international markets.