The shift emphasizes AI-generated infotainment and short-form content aimed at younger global audiences, with pieces that often go viral.

The AI-infused strategy targets global, particularly younger, audiences by presenting Chinese viewpoints through engaging, entertainment-like formats rather than straightforward propaganda.

China is expanding its global messaging through AI-generated animations and social-media campaigns, using humor and striking visuals to mock rivals and present geopolitical narratives.

Top leadership, including Xi Jinping, has prioritized widening China’s international reach and countering Western perspectives as part of a broader information strategy.

A vast network of diplomats, state media, influencers, and bots operates on platforms like X and Facebook to promote China’s narrative.

Analysts say the format functions as storytelling or infotainment rather than traditional propaganda, with appeal to Gen Z and the ability to translate complex geopolitics into accessible stories.

State media and academics view AI-driven content as effective for global reach, even as questions about propaganda legitimacy persist.

Campaigns leverage social-media-driven formats with humor and striking visuals to contrast with traditional coverage.

Beijing is shifting away from dull slogans toward nontraditional formats such as AI infographics, rap, films, and short-form content to appeal to Gen Z and online viewers.

The approach builds on prior AI clips about Greenland and other topics, signaling a systematic effort to shape global perception beyond conventional propaganda.

These tactics are placed within a broader info-war context, alongside reciprocal efforts by pro-Iran groups and U.S. counter-messaging.

Both nations are adapting to an information landscape by leveraging technology to influence global public opinion.